Coaching, Course, & Membership Projects
Sales page + email sequence for Tony Robbins event
Launch funnel copy & strategy for neurodivergent business membership
This coach wanted to launch a new membership offer for neurodivergent business owners, but wanted to make sure the marketing didn’t feel too aggressive or salesy. She also wanted to maintain her unique, anti-capitalist brand voice.
I dug into VOC from her previous offers to create empathetic copy and a launch strategy that wouldn’t overwhelm her audience, while still getting this offer in front of them when they were most likely to buy.
This ended up being her most successful launch ever (sold out all the spots in this cohort) and she hired me again for her next launch!
Full funnel copy for health coach for women’s bladder issues
This coach had a great offer, but struggled to get enough sales from her target audience, who tend to be very risk-averse.
After intensive research, I found that we needed to revamp the copy to focus on more intense pain points (emotional vs physical) and better establish her credibility, while maintaining relatability.
After rewriting her entire funnel, monthly sales tripled!